Exclusive Downloads

These free, one-page strategy papers, exclusively from Express Strategies, offer helpful hints and good guidance for your business or organization.  To learn more about how Express Strategies can move you closer to achieving your goals, contact us directly. 

To download or print, just click on the paper – or papers – you’d like to read.


8 Rules of Effective Communication

Effective communication – getting your point across – is no easy task amidst the media barrage we endure each day.  There are, however, eight rules of the road that can help keep your efforts on course.  They can be the difference between communication that achieves a measure of success and communication that falls short or falls flat. 

 

 

Partnership with Purpose

Synergy is no longer the go-to word it once was, but the concept still holds.  Synergy is defined as two or more things functioning together to produce a result not independently obtainable.  In other words, you couldn’t do it without them. Even if you could, there are significant reasons why you would not want to.

 

 

Four-Step Crisis Recovery Plan

The organizational crisis has exploded, immediate responses have been issued, the dust has begun to settle and the aftermath has begun -- which means that the work to bring the organization’s good name back to anything approaching its previous heights is just beginning. 

 

 

Patience, Praise and Road Trips

Promoting your business successfully in a crowded marketplace has been described as threading a needle while riding a roller coaster. The odds of success seem insurmountable – and often the more persistent you are, the most frustrated you become.  But triumph it is not impossible, or even improbable, spurred by new technologies and old-fashioned savvy.  These tactics can improve your chances.

 

 

Six Benefits of Collaboration

Collaborative initiatives between organizations develop for any number of reasons, but are often limited to a single project or purpose.  The benefits of collaboration, however, can be considerably greater, and need not be unnecessarily limited.  There are potentially six “secret” benefits of collaboration.

 

 

The Pendulum Swings Both Ways

Don’t be too overjoyed by a run of great media coverage; odds are it won’t last.  No, this is not being overly pessimistic, just incredibly realistic. Here’s why.